INTRODUCING IAM BRAND SOLUTIONS

WE TRANSFORM BRANDS BY PUTTING HUMANS AT THE CORE OF CONTENT

THROUGH PHYSICAL AND MENTAL CHALLENGES 

WE HELP YOU DISCOVER YOUR EMPLOYEES & CUSTOMER IAM, 

CREATE GREAT CONTENT, AND GET IT SHARED

 WHAT IS IAM? 

GIVING PEOPLE THE POWER TO BE A HAPPIER “SELF” 

DEFINE YOUR IAM ENOUGH TO WEAR THE T-SHIRT.

METHOD: 2 PHYSICAL & 2 MENTAL CHALLENGES BEING DONE EVERY 6 DAYS

Remember this: The act of purchase is an emotional process. Brand purpose has become your new currency. The biggest asset to your brand are your employees. Employees are in charge of your customers brand experience. The current brand marketing and media model is becoming broken. 

Why is brand purpose done right so powerful?

It’s about intent. it’s about behavior. It guides how your brand acts and feels. It keeps everyone involved in the process in check. It’s the way forward.

Every employee has the responsibility to adopt and take ownership of it.

It’s the genuine story you want to live, activate, and shout out to the world with pride and without the fear of being judged. Be it socially responsible or not.

The purpose of brand purpose is to bring those who share the same values and beliefs on a journey with meaning.

How can IAM brand support and sports help with your brand purpose?

“Sport has the power to change the world. It has the power to inspire. It has the power to unite in a way that little else does. It speaks to youth in a language they understand. Sport can create hope

where once there was only despair.” - Nelson Mandela

 

WHY, WHAT, HOW

WHY

  1. Consumers are demanding more purpose over profit than ever before - increasingly emotionally driven decisions.

  2. The current media and marketing model is becoming broken therefore brand awareness is becoming harder to gain cut through, Customer Acquisition is becoming more expensive & ROI is the the hardest it has been.

  3. Culture, Employee Engagement and mental health are vital components  driving organisational performance. Customers now demand organisations to treat their employees well.

WHAT

  1. Empower employees to be a healthier version of themselves and easily create their own authentic content.

  2. Creating passionate employee and communities to be advocates of your brand.

  3. Reaching your employees entire professional and social networks with authentic content

HOW

  1. Engaging your employees with a unique platform of 30-90 days challenges and meaningful achievements that improve their health, mindset and wellness while building content that any brand would be proud of. 

  2. Sport builds inspiration and unites people and this in turn builds a workforce community and movement.

  3. Creating beautiful, authentic and shareable content of employees meaningful journey.

 

REASONS TO BELIEVE

 
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The brands dubbed ‘most meaningful’ in a study generated almost triple the purchase intent in non-customers (38% compared to 14%), and over double the repurchase intent (70% compared to 29%). In fact, Havas Media claims that meaningful brands outperform the stock market by 134%.

- Havas Media

IAM PROGRAM APPROACH

DISCOVERY AND INSIGHTS

CO-CREATE STRATEGY

ENGAGE AND LAUNCH

REFINE AND IMPROVE

 

BUILD BRAND PURPOSE WITH IAM226 PARTNERSHIP

 

FOUNDER OF IAM226

Keith Williams

Until recently, Keith was Head of JustGiving, their mission is to grow the world giving and help raise $1B each year for 1000’s of causes across millions of fundraisers and donors. Prior to JustGiving, Keith lead the European team and technology of the worlds largest sports event registration platform that powered over 200,000 events and 100million participants.

Keith’s mission is to connect people with events and experiences they love, whilst making a positive impact on themselves, others and the world. Keith certainly leads by example and participates in lots of endurance events himself from Half Marathons to Ironman Triathlons whilst raising money for causes that need it. His mantra is “life is not measured by the amount of breaths you take, but by the moments that take your breath away”.

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